Today, many people believe that marketers have one of two personalities - analytical or creative. This is true and actually rarely is a marketer ever both. With traditional advertising and marketing, launching a creative campaign can be just as successful as launching an analytical campaign.
However, with today's digital online marketing, creatively approaching advertising and marketing can sometimes adversely influence the profit and return on investment. New online marketing techniques are the most measurable and accountable forms in history. Marketing online provides real-time tracking that can give online marketing companies the edge to react fast when sales begin to flatten.
In today's economic environment, it is more essential than ever to insure you are executing against the fundamental, proven off and online marketing tactics that deliver results. Find out what those fundamentals are and how to prioritize your scarce resources so you insure you obtain the highest return possible based on your product lifecycle and marketing communication needs.
The measurability and accountability of online marketing also offers a strong framework for calculating the overall effectiveness of dollars spent marketing online and for aligning the spending with tactics that are in alignment with the product or campaign goals be they awareness and reach, decision support and influence or relationship building.
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