When the target is to select top paying keywords the CPC is the first thing: the higher CPC, the more you will earn with the AdSense ads.
CPC ( cost per click ) is the maximum an advertiser is willing to pay for one click, but CPC is only one factor in the formula and many others are as important ones.
CPC Considerations.
If there are zero bidders on the keyword of high CPC, it means no one is bidding your internet home based business opportunity keyword.
If Google gets lots of traffic on your internet home business keyword, which satisfies the needs of high bidding advertisers, Google will throw the remaining peanuts to you.
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